The concept of customer relationship management (CRM) is not new. For years, organisations of all types have been deploying some type of software designed to better capture customer and prospect data, streamline business processes, and provide greater visibility into the business.

Sugar Enterprise allows growing organisations to fully break down departmental silos and see business from the customer perspective. And, the business process automation tools allow critical customer- facing processes to be optimised end-to-end, creating efficiencies and more importantly, helping to create extraordinary customer experiences.

The following are six real-life examples of robust workflows you can create in Sugar Enterprise to help make every customer relationship extraordinary.