A customer relationship management system is a critical tool for any organization looking to build extraordinary customer relationships. However, if the CRM is only deployed to a single department, and not automating and optimizing end-to-end customer-facing processes, the full value of CRM may not be achieved. The following are six ways an advanced approach to CRM can help boost your marketing, sales and service effectiveness. Building end-to-end processes can unite every individual that touches the CRM.

This eBook explores six ways an advanced approach to CRM can help boost your marketing, sales and service effectiveness. Building end-to-end processes can unite every individual that touches the customer and help you build extraordinary customer relationships.